Bruè was founded in 1946 by Mariano Bruè who, right after the war, decided to use the experience he had built up in his small workshop, which had already been making handcrafted shoes since the 1930s. In the following years the two brothers Aldo e Mario joined the company and the commitment led to increasing orders which the workshop was too small to handle. The other two brothers, Giorgio and Roberto, soon joined Aldo and Mario to create a true family business.
Today, the company has reached its third generation and, with a focus on growth, it now has a new shareholding structure, to provide additional sales and expansion stimulus in new markets. Since then, new ideas, major projects, great progress and an overriding passion for handmade footwear have meant new goals ever year.
Passion for handmade footwear.
A key factor in the success of the Aldo Bruè brand is the union of craftsmanship and innovation. Through the careful selection of raw materials, craftsmanship in the manufacturing processes combined with softness, comfort, elegance and refinement, the brand is admired all over the world and is a fine example of Made-in-Italy excellence. Today, the company's mission has not changed and can be simply defined: “To provide elegance without compromising comfort and to achieve perfect harmony between the customer and the product”.
The Aldo Bruè brand continues to grow throughout the world; from the single-brand store in Milan to its select worldwide distribution and online sales. Aldo Bruè shoes are synonymous with the art of shoemaking, with the quest for perfection in the shapes, creativity in the styles and materials, experience in the most ancient production techniques, and the ability to reinterpret and adapt them to the demands of the international markets. Aldo Bruè constructions are a marriage between the skilful and longstanding craftsmanship of the past and the search for more advanced techniques to support the manual labour of the master shoemakers.
Bruè bases its success on three aspects which set its products apart: the last, the production techniques, and the brogueing and incised patterning. Great attention has always been paid to the realisation of the last, the beginning of every shoe. 80 years of experience in the lines and proportions of the last are immediately evident when you wear a Bruè shoe. At the same time, Bruè has managed to preserve increasingly rare processes which make the shoes even more comfortable, particularly flexible and unique because of how they are “built”. The exclusive brogueing and incised patterning on the leather unmistakeably characterise the outer appearance of the shoe. Bruè has an archive of over 300 different patterns, greatly appreciated in the summer collections when particularly cool, lightweight shoes can be offered.
Bruè has an archive of over 300 different pattern.
The last is a fundamental element for creating a shoe. The last is necessary to build and construct the shoe and it is what creates the volume which will contain the foot: the ability to assess the effect of even just a few tenths of a millimetre on a last makes our shoes unique in terms of comfort, a fact that has made our Italian brand famous around the world. Beginning in 1946, the quest for the “perfect fit” continues today, and coupled with the experience of the master shoemakers, Bruè has been able to offer shoes which are comfortable for a long day's work, but also appropriate for a formal ceremony.
The footwear is made entirely in-house, and the Aldo Bruè brand has led the way both with the most traditional techniques and the most sophisticated modern methods. Producing a shoe requires a series of complex operations to assemble numerous components. Some types of construction are very complex and today there are only a few companies that have the skills to achieve them. This ability is a source of pride for our company since every one of them gives the shoe completely unique characteristics to meet the most varied needs of the customers.
The tubular process is characterised by the bagged shape of the vamp which is “closed” with the classic hand-stitching of the apron which makes the moccasin immediately recognisable. This construction gives the footwear of the Traveller, FastTrack and Walking Pillow lines particular lightness and flexibility. The range of models, the variety of super-soft materials, and the surprising colour palette make them the ultimate “car shoe”. Extremely comfortable yet with a jaunty, youthful confidence, tubular moccasins are the epitome of versatility: the winter versions are warm; the summer ones, cool. And they are perfect even with bare feet.
The footwear is made entirely in-house.
The upper is sewn inside out, directly onto the sole, without the use of glue and then turned by hand. The feature of this process, which has all but disappeared, is that the assembly of the sole and upper is carried out by simply stitching the two parts without using reinforcement or construction insoles that stiffen the structure. The result is a shoe with a leather or rubber sole, which is very soft and refined and which moulds incredibly well to the foot wearing it.
California, In this type of construction, the craftsman sews the upper to a very supple insole, thus creating a sort of “bag” into which the last is inserted. An outer strip is sewn around the edge of the insole and then turned down to cover the stitching (Strobel). This construction gives extraordinary flexibility to the footwear, also rendering it soft and light.
The Bologna method is a handcrafted construction that begins with the creation of the upper and the characteristic “slip-lasting” technique. After a high-precision lasting process, the shoe is left to rest on the last for several days. The leather sole is then added, with a soft insole featuring the exclusive “memory effect” system that allows the shoe to return to its original form after any kind of deformation. The result is extreme flexibility, even in a formal shoe that is usually very stiff. The Goodyear construction is the most complex. Thanks to cooperation with the best master shoemakers, this type of construction is done exclusively by hand, respecting the original techniques. The welt, in very soft leather sewn by hand around the entire upper, is then sewn to the leather insole, also stitching through the upper and the lining. Afterwards, again by hand, the sole is also sewn. By using a particular L-shaped welt, a space is created between the insole and the sole which is then filled with a cork mid-sole.
Cooperation with the best master shoemakers.
Toe caps and heel counters, that reinforce the toe and the heel, are leather and the shoes created adapt perfectly to the shape of the foot over time. All phases of this process, from the cutting, to the stitching, to the assembly are done by hand. Every shoe made in this way is unique and unmistakeable, and is unequalled for its wear over time.
The use of naturally tanned high-quality leather, the painstaking selection of the suppliers, the strict controls before going into production and the particular attention devoted to cutting guarantee the maximum quality of the shoes. Brogueing and incised patterns in exclusive designs crafted by expert local craftsmen create unmistakably stylish uppers. The combination of different materials, new and original combinations, and personalised printed leathers lend a dash of distinctive elan to every collection. Additional production phases such as waxing, burnishing, staining, brushing and the addition of a transparent layer, carried out by the expert hands of the master shoemakers, guarantee the beauty of every single pair.
Every customer must feel that they are wearing a “unique” shoe. Every pair, every single shoe, is the result of great commitment, tradition, evolution, research and technique, and needs attention and care over time in order to preserve its beauty and wear well.
In fact, the shoes need regular treatments which the master shoemakers know well and which vary depending on the type of leather used. Waxed-based products to protect the leather and maintain its beauty, suitable creams, spray protection for the suede or nubuck uppers, brushes, appropriate natural detergents and thousands of other small precautions.
To care for your shoes, Bruè has a created a kit of specific products particularly suited for restoring the uppers and caring and preserving leather shoes, enhancing the touch, shine and softness of the parts treated. Before treating any kind of leather, the toughest dirt must be removed with a soft cloth or a brush. Creams are used to rehydrate the leather as moisture is lost through use and cleaning, restoring it to its original beauty and suppleness. Pay particular attention to choosing the colour of the creams which must be as close as possible to that of the shoes being treated. Spread the cream with a sponge or wool cloth. Let it dry for a little while. Polish with a horsehair brush or with a soft cloth.
Use of naturally tanned high-quality leather.
This type of leather must be dry cleaned. In case of stubborn dirt, the upper can be gently washed. If there are spots, use the small suede board or brush. For more stubborn stains, very gently use the brass brush to avoid damaging the part treated. Once the shoe has been cleaned, it can be treated with a waterproofing and renewing spray for suede leathers. We recommend the use of special liquid products or sprays, but never oil-based because they could leave traces on the patent leather.
The upper can be gently washed.
If they are worn in the rain, let them dry naturally away from direct sunlight or sources of heat. Absorbent paper should be inserted so that the shoe retains its original shape. The most suitable treatment for the type of leather should be applied once dry. We always recommend replacing the last in the shoes after they are cleaned. Never wear them for several days, let them rest for as long as they were worn.